A major crypto client was looking to expand its advertising efforts with a full-funnel programmatic campaign that incentivized consumers with crypto rewards. It came to Permission.io knowing of our unique offering in the Web3 programmatic media space with integrated crypto rewards.
We worked closely with this client to leverage the Permission DSP to reach its proprietary zero-party crypto audiences with a full-funnel programmatic strategy. Consumers of the advertising campaign were rewarded for their data with Permission’s crypto, ASK.
Our results more than exceeded expectations, with CTRs at 586% higher than industry standards and low-cost CPMs at 34% lower than average.
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