A major CPG client was looking for a programmatic partner that could drive results in a meaningful way for their brand. Permission.io partnered with this client to develop unique crypto reward-based ads to run through Permission’s Demand Side Platform.
We leveraged the Permission DSP to reach proprietary zero-party crypto audiences that overlapped with this clients core demographic. Consumers of the advertising campaign were rewarded for their data with Permission’s crypto, ASK.
CTRs were as high as 400% more than industry standards, while CPM’s were 84% lower. These outstanding results were made possible by Permission’s proprietary zero-party data audiences, unique supply inventory, algorithms and crypto rewards.
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