HIGHER CTRs
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LOWER CPMs
WHAT
A multinational telecom brand had been running media campaigns using other Demand Side Platforms, but not achieving the reach and scale needed. The client came to Permission.io seeking to expand their reach and re-engage potential customers with targeted and personalized messages.
HOW
Permission worked with the client, leveraging our patent-pending DSP to find proprietary targeting capabilities that would expand and scale its programmatic media campaigns.
WOW
Not only were we able to expand this client’s reach, we did so with outstanding results. CTRs were 580% higher than industry standards, with low cost CPMs at 46% lower than average – a testament to the custom audiences, supply inventory and algorithms that power Permission’s DSP.
